You can’t turn on the news these days without hearing at least one story about the economic conditions ─ bail outs, bankruptcies, cutbacks, layoffs and more. Marketing and advertising dollars are usually the first slashes made in the budget so it’s no surprise that industry analysts are projecting advertising spending in all categories to be down in 2009 ─ all areas except one: online advertising.
Online ad spending is expected to grow between 6 – 10% in 2009. The largest category of online advertising is search, which is expected to comprise more than 47% of the ad spend online. Clearly, this creates an opportunity for agencies, but many advertising, public relations and interactive agencies have not yet jumped into organic search.
If you are one of those agencies, you’ll want to read the white paper titled“How to Grow Your Agency in the Downturn: SEO Answers the SOS.” Written specifically for owners and managers of advertising, public relations, interactive and marketing communications agencies, this white paper addresses the current market conditions for the advertising industry and shines the light on the opportunities with search engine optimization (SEO).
Topics covered include:
- 2009 outlook for ad spending
- analysts’ projections for growth in online spending
- income potential of search
- challenges agencies face in providing SEO services
- proven, SEO platform developed just for agencies
- historical similarities to the current agency environment
“How to Grow Your Agency in the Downturn: SEO Answers the SOS” is freely available for download on the Ecordia website at www.ecordia.com/soswhitepaper. It’s a must read for all agency professionals who are considering adding organic search to their service offerings. The reasons to do so are growing and with Ecordia, the barriers are shrinking.
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