Search Engine Optimization (SEO) all started with websites. Then came blogs, followed by press releases, maps, and profiles. And before we knew it, SEO was about more than just having a company website. With the recent explosion of community-driven sites like Youtube, Wikipedia, and LinkedIn to name a few, more and more companies and brands have jumped into social media to connect with their customers AND to increase their website traffic.
In the meantime, get your Google Docs account set up if you haven’t already. Get your word documents optimized, uploaded to Google Docs, published to the web, and linked to on a website. I see a lot of opportunities, including:
- press releases
- company overview
- executive bios
- white papers
- product sheets
- and more!
If you’re already using Google Docs and have documents that you don’t want indexed, be sure to change the settings on those documents:
- Go to the ‘Share tab’
- For documents and spreadsheets, choose ‘Publish as web page’. For presentations choose ‘Publish/embed’
- Click on the button that says ‘Stop publishing’
As Halloween approaches, be on the lookout for spiders crawling your Google Docs. It’s no trick; it’s an SEO treat!