Earlier today in a post about Bing’s announcement of a deal with Twitter and Facebook I wrote, “Look for Google to introduce its own social network data integration soon.” Little did I know soon would be today.
According to Marissa Mayer, Google’s VP of Search, a new Google Labs app called Social Search will launch in the next few weeks. Social Search will add relevant updates and posts from your social network friends to the bottom of your search results page. How will Google know what networks you belong to and who your friends are? It’s in your Google Profile. As long as you have added your social networks to your Google Profile. Don’t have a Google Profile yet? Get one here.
Ms. Mayer also announced that like Bing, Google has signed an agreement with Twitter to display its real-time tweets in its search results.
Based on the two companies’ announcements, it sounds like there will be some differences in how Google and Bing will handle social posts. Google’s Profile integration means that it pulls only from within your network. Bing however, will pull from all public posts. Google will pull from all social networks that you add to your Google Profile. Bing on the other hand will only pull from Twitter and Facebook. To know more, we’ll have to wait until Google and Bing launch their new features.
Meanwhile, make sure you have accounts set up on all the popular social networks, develop your connections on those networks, and keep your keyword list close by as you post, tweet, blog, microblog and whatever else you do on the social net.