Biography

My passions are communications, technology, and innovation. I live where the three intersect and apply them to everything I do -- for my job, for my volunteering, for my family, for my friends.

Katy Barrilleaux is an experienced marketing communications professional with expertise in online marketing, website development, social media, and search marketing. Most recently the Vice President of Marketing at Ecordia, Katy has been knee-deep in the world of search marketing for two years; engrossed in the interactive space for 10+ years; and living, breathing, and eating advertising and marketing for more than 20 years.

Katy joined Ecordia – an online SEO content optimization platform – in October 2007 with more than 20 years experience in online and offline advertising, branding, and marketing directing programs that build brand while achieving marketing goals in B2B and B2C markets. Prior to joining Ecordia, Katy was a Partner in Vivid Communications, a Dallas ad agency.

Previous experience includes executive and account service positions at other Dallas-area agencies, including Account Management Director at Griffith Phillips Creative, Inc.; Senior VP/Account Management Director at Publicis (formerly EvansGroup); and Account Executive at Larkin, Meeder & Schweidel, Inc. Katy’s industry experience includes dot com, education, financial, healthcare, high tech, hospitality, insurance, non-profit, professional services, real estate, restaurant, retail, telecommunications, and utilities.

Born and raised in Texas, Katy is a wife and mother of two. She holds a BS degree in Advertising from The University of Texas at Austin (Hook 'em Horns!). Katy is a member of the Dallas Ad League and the Girl Scouts of the USA. She sits on the Advisory Council’s Marketing, Recruitment, and PR Committee for St. Elizabeth of Hungary Catholic School in Dallas. Katy also is active with the St. Elizabeth Booster Club Board and Alumni, and serves as team Mom and webmaster for several of the youth baseball and softball teams that her husband coaches.

Katy is the author of the Katy Barrilleaux | Search Matters + Social Influences  blog and the more personal Katy Barrilleaux | Optimized.

Profile photo by Gloria Nieto Photography