Title tags, canonicalization, ALT text, long-tail keywords. Search engine optimization may seem confusing and overly technical for the average marketer. The fact is, it can be quite technical, requiring specific knowledge and training. However, there are also many aspects to SEO that are not difficult to understand, nor difficult to do.
There are numerous resources available to learn SEO techniques. One of the best ones I’ve seen is this video presentation by Lee Odden with Top Rank Online Marketing. It’s the second lesson in Hubspot’s Inbound Marketing University titled SEO Crash Course to Getting Found (GF102). The presentation is a bit lengthy so be sure to give yourself about an hour to go through it. But if you are interested in learning the basics of SEO, this is a great starting point with topics covered like keywords, link building, search friendly site structure and analytics.
Take a look and you’ll be ready to optimize your website for search.