The new year is officially here and so is this new blog. I titled it Search Matters because not only is search going to be the primary focus of the site, but it also emphasizes the importance of search engines. After all, there are more than 12 billion searches conducted on search engines every month. And as the following chart from comScore shows, the number is growing.

Monthly Search Engine Searches -- October 2008

Search Matters will approach the subject with the agency executive in mind, specifically those who are not yet knee-deep into the wonderful world of search. This is a perspective the author, Katy Barrilleaux, knows quite well. With more than 20 years in the agency business — the last ten years in interactive — and the past year focused specifically on search engine optimization (SEO) (definition), Katy Barrilleaux knows first-hand the challenges facing agency professionals.

I will attempt to get information posted as quickly as possible, but in the mean time, if you have an urgent client opportunity with search, I encourage you to check out Lead Maverick (website) — the SEO platform specifically for advertising, public relations, interactive and web development firms. No technical knowledge is needed; just use Lead Maverick’s proprietary online content analyzer to publish onto our highly optimized SEO platform — and watch the top natural search results come!

Let me know if there are specific topics you’d like to see covered here or if you have any questions. I hope you find Search Matters informative.

Happy New Year!

Katy Barrilleaux