Search Engine Marketing

There are approximately 12 billion searches conducted on the internet each month. There are 55.6 million adults – or just less than 1/3rd of the population – in the US visiting social networks at least monthly. And these numbers continue to grow.

It’s no wonder that as more companies look for ways to gain an advantage in an increasingly competitive environment, marketers seek to integrate web marketing - especially search engine optimization (SEO) and social media - into their marketing communications. And with the advancement in non-technical online tools, the digital space is not just for programmers and search marketers anymore.

Search Matters + Social Influences is specifically for marketers who want to learn about organic search, social media, and how to successfully integrate both into marketing communications programs.