From the category archives:

SEO

Learn SEO with this Crash Course

March 26, 2010

Title tags, canonicalization, ALT text, long-tail keywords.  Search engine optimization may seem confusing and overly technical for the average marketer. The fact is, it can be quite technical, requiring specific knowledge and training. However, there are also many aspects to SEO that are not difficult to understand, nor difficult to do. There are numerous resources [...]

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Google’s Search Engine Optimization Starter Guide will get your SEO cooking

March 3, 2010

Photo by mimundo Search engine optimization is a lot like the culinary profession.  There are experts in the field, with a growing reputation and a following for their art. There are five-star SEO’s, one-star SEO’s, and everything in between. Just as famous chefs create spectacular meals, unmatched by the average cook, SEO’s work their magic [...]

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Scribe puts an SEO expert in your WordPress site

February 25, 2010

When it comes to optimizing web content for search engines, there’s a lot to know, a lot to remember, and it’s always changing it seems. Wouldn’t it be great to have an SEO expert review your web content and tell you what keywords it is optimized for? And how to improve the search engine optimization [...]

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Holy Social SEO Batman!

October 21, 2009

Today, Microsoft announced it has signed an agreement with Facebook and Twitter to integrate status updates from these two social powerhouses’ users into its search results.

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The Easy Way for Agencies to Do SEO

March 16, 2009

Search engine optimization can be a little intimidating for the non-technical person. After all, it’s a mysterious science filled with unknown algorithms, metadata, XML sitemaps, HTML tags, linking schemes, and much, much more. And to further complicate things, it’s always changing. Then there’s the agency that is not even responsible for the client’s website. How in the world is an advertising, public relations, or marketing communications agency supposed to get involved in SEO? Actually, it’s pretty easy these days. I’ve compiled some tips to help get you started.

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When it Comes to SEO, the Color of your Hat Matters

January 11, 2009

In movies set in the wild west, the good guys always wore white and the bad guys donned black. The same is true in the world of search engine optimization (SEO).

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