Everywhere you look you’ll see a “2010 in Review.” All the news outlets will gather what they consider to be the top stories and compile them into a brief report or story. And you’ll no doubt see some of them.

Well, here’s something different.

The top search engine, Google, has collected and analyzed the most searched terms in 2010. This 3-minute video is an entertaining  look at 2010, and you could say is one that is determined by us — not a reporter at a news bureau.

It’s the people’s review of 2010, through the lens of Google search:

If you are interested to see more data about Google searches in 2010, visit the Google microsite.

Oh, and Happy New Year!

QUESTION

ANSWER:  No one knows for sure but Google.

Okay, it was a trick question. But SEOmoz is running an experiment to see how tweets effect search rankings and they need your help.

Here is how SEOmoz has set up the experiment.

“In order to test these two ranking factors (traditional links and social media citations), we are going to need to promote two nearly identical pages using one promotion method for one and the other promotional method for the other while targeting the same keyword phrase. We can then see which page performs better in both the short term (my guess is the the tweet driven page) and the long term (my guess is the link driven page).

These two test pages will need to be targeting the same keyword phrase and on the same domain. I could do this on my own domain but doing so would be disingenuous (Hey everyone, send links and tweets my way! It is for an “experiment” ;-p You wouldn’t be fooled for a second and my apartment would get TPed… again)

Instead, the two test pages will be on a local charity’s website and target the phrase “Hunger in Sierra Leone”. The local charity, SeeYourImpact, is a registered 501(c)(3) nonprofit organization that sends 100% of donations to the charity of a donation makers choice. The non-profit then photographs the results and sends the photo and a story of how the donation made an impact on an actual person to the donation maker so they can ‘see the impact’ (thus the name) of their donation. There is absolutely no financial affiliation with SEOmoz and SeeYourImpact although we do do consulting for them on a pro bono basis. In short, we think they are doing a great service but no money is being exchanged between the two organizations.”

Where you come in.

Below are two link options. The first is text with a link for Twitter. The second is code for a traditional link for your website. Pick one or both, but any links that you provide will help in this experiment.

Tweet this:

Help end hunger in Sierra Leone and meet the life you change http://bit.ly/hpsMJq

Link this:

<p>Help end <a href="http://seeyourimpact.org/explore/sector/hunger/fighting-hunger-sierra-leone/">Hunger in Sierra Leone</a> and meet the life you change.</p>

Help end Hunger in Sierra Leone and meet the life you change.

Follow the Yellow Brick Road.

I’ll post SEOmoz’s results here or you can follow the SEOblog to see results as they come in.

HostGator is offering one of its biggest deals ever with 50% to 80% savings on its hosting deals this Friday, November 26:

• 50% OFF EVERYTHING From 12:00AM CST – 5AM CST
• 80% OFF EVERYTHING From 5AM – 9AM CST WHILE SUPPLIES LAST (first come, first receive; so definitely don’t miss out!)
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The Black Friday Sale includes Shared Hosting, Reseller Hosting, VPS Hosting AND even Dedicated Server. Never before has HostGator allowed the promotion on EVERYTHING including reseller, vps and dedicated servers AND ALL Term Lengths. Take a look at just how crazy the savings are:

Shared Hosting – $4.95/month AS LOW AS $0.99/month

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HostGator is one of the world’s top 10 largest web hosting companies with more than 4,000,000 hosted domains. With more than 400 employees to provide superior around-the-clock support, HostGator is the perfect choice whether you are looking for business, personal, or even Fortune 500 hosting. Every web hosting plan comes with a 45 day money back guarantee, 99.9% uptime guarantee, and is fully guaranteed by the owner himself.

So set your alarm to get up early on Black Friday. But avoid the crowds and enjoy 50%-80% savings at HostGator.com.

There are numerous resources available to learn SEO techniques. One of the best ones I’ve seen is this video presentation by Lee Odden with Top Rank Online Marketing. It’s the second lesson in Hubspot’s Inbound Marketing University titled SEO Crash Course to Getting Found (GF102). The presentation is a bit lengthy so be sure to give yourself about an hour to go through it. But if you are interested in learning the basics of SEO, this is a great starting point with topics covered like keywords, link building, search friendly site structure and analytics.

Take a look and you’ll be ready to optimize your website for search.

SEO Crash Course to Get Found (GF102)

Photo by mimundo

Search engine optimization is a lot like the culinary profession.  There are experts in the field, with a growing reputation and a following for their art. There are five-star SEO’s, one-star SEO’s, and everything in between.

Just as famous chefs create spectacular meals, unmatched by the average cook, SEO’s work their magic on websites, rocketing pages to the top of search results.

The fact that you haven’t been a sous-chef in Paris doesn’t stop you from cooking a nice meal. Likewise, you shouldn’t be intimidated to tackle search engine optimization. Aspiring chefs like you turn to cookbooks for recipes, advice, and tips. Luckily, SEO has its very own “Joy of Cooking.” It’s Google’s Search Engine Optimization Starter Guide. A very concise, non-technical manual that walks you through 13 things you can do to optimize your web pages, including best practices for each:

• Create unique, accurate page titles
• Make use of the “description” meta  tag
• Improve the structure of your URLs
• Make your site easier to navigate
• Offer quality content and services
• Write better anchor text
• Use heading tags appropriately
• Optimize your use of images
• Make effective use of robots.txt
• Be aware of rel=”nofollow” for links
• Promote your website in the right ways
• Make use of free webmaster tools
• Take advantage of web analytics services

The full Guide is available here on Google’s website. Download it, read it, and get cooking with these SEO techniques on your own web pages. You won’t be an instant search engine optimization expert, but you will enjoy the results.

Bon SEO!

The folks at Scribe have built a tool that does all this and more — and put it right inside your WordPress admin site. But don’t worry if you don’t use WordPress, because in March they are launching a web-based version that is not tied to a specific platform.

There’s already been plenty written about Scribe. So I’m not going to repeat it here. But if you could use some expert SEO help with your web content, check out “Introducing Scribe: SEO Copywriting Made Simple” by Brian Clark (one of Scribe’s creators) for a great overview. And be sure to read “My Scribe SEO review” by Johnny B. Truant, who included a comprehensive video demonstration of Scribe in action. Finally, visit the Scribe website to seal the deal. Speaking of deals, there is a special introductory price that is available until Friday, February 25 at 6:00 p.m. Central Time. So better hurry and get Scribing right now!

Disclaimer:  I am not an affiliate of Scribe, so my links are free. But I have worked the past couple of years with Scribe’s development team. So I’m a little biased. But I also know firsthand the power of the technology. UPDATE: Okay, so Scribe launched its affiliate program and I signed up. The Scribe links are now an affiliate link.

Posted via email from Katy Barrilleaux | Optimized

Happy Veterans Day and thank you to all our Veterans, past and present, who served our country for us and generations to come! God bless you and God bless America!

Earlier today in a post about Bing’s announcement of a deal with Twitter and Facebook I wrote, “Look for Google to introduce its own social network data integration soon.” Little did I know soon would be today.

According to Marissa Mayer, Google’s VP of Search, a new Google Labs app called Social Search will launch in the next few weeks. Social Search will add relevant updates and posts from your social network friends to the bottom of your search results page. How will Google know what networks you belong to and who your friends are? It’s in your Google Profile. As long as you have added your social networks to your Google Profile. Don’t have a Google Profile yet? Get one here.

Ms. Mayer also announced that like Bing, Google has signed an agreement with Twitter to display its real-time tweets in its search results.

Based on the two companies’ announcements, it sounds like there will be some differences in how Google and Bing will handle social posts. Google’s Profile integration means that it pulls only from within your network. Bing however, will pull from all public posts. Google will pull from all social networks that you add to your Google Profile. Bing on the other hand will only pull from Twitter and Facebook. To know more, we’ll have to wait until Google and Bing launch their new features.

Meanwhile, make sure you have accounts set up on all the popular social networks, develop your connections on those networks, and keep your keyword list close by as you post, tweet, blog, microblog and whatever else you do on the social net.