Free Resources to Increase Website Traffic

September 1, 2009

Recently I’ve been asked by several people for advice on driving more traffic to websites, without spending a lot of money. Given the current state of our economy, I thought this would be a good topic to cover here on Search Matters.

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Bing is at the top.

August 27, 2009

A Bing sticker sits atop Mount Kiliminjaro, but comScore’s July 2009 U.S. Search Engine Rankings report shows that Google still owns almost 65% of the search engine market.

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LEAD MAVERICK CHANGES BRAND NAME TO ECORDIA

May 26, 2009

LEAD MAVERICK CHANGES BRAND NAME TO ECORDIA
Posted using ShareThis

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Play a game and help Google with image search

May 19, 2009

Google has a beta application called Google Image Labeler which it describes as “a feature of Google Search that allows you to label images and help improve the quality of Google’s image search results.” Sounds kind of boring, but leave it to Google to turn image labeling into an online game.

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Ask May Be the Engine that Could

March 27, 2009

Google maintains its dominance with 63.3% market share among the top five search engines. Yahoo! comes in second with 20.6% share, followed by Microsoft with 8.2% of the search market. Ask.com is the “also ran” engine with a mere 4.1% share of the core search market. When comparing the search volume from January to February, Ask.com shows an unusually high jump of 21% more search queries — despite February’s three fewer days.

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Search Marketing is Dead – Oh wait a minute

March 19, 2009

Search Marketing is Dead – Oh wait a minute
Posted using ShareThis

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Don't Miss the PubCon South Review at this Week's DFW SEM Meeting

March 16, 2009

The March gathering of the DFW SEM association will be held Wednesday, March 18, 2009 from 6:30 p.m. to 8:30 p.m. at the Renaissance Hotel in Richardson, Texas. Members of the DFW SEM community will be hosting an informal panel to discuss and review the latest news and trends learned from PubCon South.

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The Easy Way for Agencies to Do SEO

March 16, 2009

Search engine optimization can be a little intimidating for the non-technical person. After all, it’s a mysterious science filled with unknown algorithms, metadata, XML sitemaps, HTML tags, linking schemes, and much, much more. And to further complicate things, it’s always changing. Then there’s the agency that is not even responsible for the client’s website. How in the world is an advertising, public relations, or marketing communications agency supposed to get involved in SEO? Actually, it’s pretty easy these days. I’ve compiled some tips to help get you started.

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Google's New Ad Preferences Explained

March 12, 2009

You’re probably familiar with Google’s AdSense Contextual ad network that displays ads on websites based on the context of the content on the page. Now we are introduced to yet another type of ad network. Google has launched in beta what they call “Ad Preferences.”

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Is Your Client Doing Keyword Research Without You?

March 8, 2009

Recently, an SEO consultant said that a client asked her to do keyword research and then write taglines using keywords. And so it begins. Agencies are not necessarily the gatekeepers of a client’s brand anymore.

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