Posts tagged as:

ad agency

The Easy Way for Agencies to Do SEO

March 16, 2009

Search engine optimization can be a little intimidating for the non-technical person. After all, it’s a mysterious science filled with unknown algorithms, metadata, XML sitemaps, HTML tags, linking schemes, and much, much more. And to further complicate things, it’s always changing. Then there’s the agency that is not even responsible for the client’s website. How in the world is an advertising, public relations, or marketing communications agency supposed to get involved in SEO? Actually, it’s pretty easy these days. I’ve compiled some tips to help get you started.

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Is Your Client Doing Keyword Research Without You?

March 8, 2009

Recently, an SEO consultant said that a client asked her to do keyword research and then write taglines using keywords. And so it begins. Agencies are not necessarily the gatekeepers of a client’s brand anymore.

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Options to Get Your Clients to the Top of Organic Search

January 28, 2009

Your client wants to be on page one of Google’s organic search results. But your agency has not yet entered the wonderful world of search. What should you do? Here are 5 options for obtaining top organic search results.

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The Reasons for Agencies to Offer Organic Search are Growing

January 19, 2009

Search engine optimization is one of the few areas of advertising spending that is projected to grow in 2009. Many agencies, however, have not yet added SEO to their service offerings. A new white paper titled “How to Grow Your Agency in the Downturn: SEO Answers the SOS” discusses the issues surrounding integrating SEO services and highlights Ecordia, an online SEO platform developed specifically for advertising, pr and interactive agencies.

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To Understand SEO, Get to Know Google First

January 10, 2009

If you want to understand SEO, you first need to gain an understanding of how search engines work. And with a tight grip on 60+% of the search market, that means Google! Here’s a simplistic look at how Google works, from the 50,000 foot level.

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New Year, New Blog

January 2, 2009

The new year is officially here and so is this new blog. I titled it Search Matters because not only is search going to be the primary focus of the site, but it also emphasizes the importance of search engines. Search Matters will approach the subject with the agency executive in mind, specifically those who are not yet knee-deep into the wonderful world of search.

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