Posts tagged as:

keyword

The Easy Way for Agencies to Do SEO

March 16, 2009

Search engine optimization can be a little intimidating for the non-technical person. After all, it’s a mysterious science filled with unknown algorithms, metadata, XML sitemaps, HTML tags, linking schemes, and much, much more. And to further complicate things, it’s always changing. Then there’s the agency that is not even responsible for the client’s website. How in the world is an advertising, public relations, or marketing communications agency supposed to get involved in SEO? Actually, it’s pretty easy these days. I’ve compiled some tips to help get you started.

{Read More}

To Understand SEO, Get to Know Google First

January 10, 2009

If you want to understand SEO, you first need to gain an understanding of how search engines work. And with a tight grip on 60+% of the search market, that means Google! Here’s a simplistic look at how Google works, from the 50,000 foot level.

{Read More}

The Anatomy of a Google Search Results Page

January 3, 2009

Natural listings, organic results, sponsored ads, SERPs — these are just a few of the terms used to describe elements of a Google results page. But do you know what each one means? If they’re Greek to you, then keep on reading. When you conduct a search query on Google, the results page presented — [...]

{Read More}