Posts tagged as:

organic search

Just in time for Halloween, spiders are coming to Google Docs.

September 20, 2009

Word comes from a post on the Google Help Forum for Google Docs last week that in about two weeks there will be yet another “medium” added to the search index: Google Docs. All Google Docs that are published publicly to the web and that are linked to from a website that is crawled by the search engines will also be crawled by the search engines.

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Search Results to Go Social with Bing

September 3, 2009

First there were organic search results. Then there were paid search results (now popularly called Sponsored ads). Next comes Social Search Results, according to Bing, who has announced its beta Bing and Ping coming initially to its Facebook fans. I do believe I see room on that social share bar for an ad!

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The Easy Way for Agencies to Do SEO

March 16, 2009

Search engine optimization can be a little intimidating for the non-technical person. After all, it’s a mysterious science filled with unknown algorithms, metadata, XML sitemaps, HTML tags, linking schemes, and much, much more. And to further complicate things, it’s always changing. Then there’s the agency that is not even responsible for the client’s website. How in the world is an advertising, public relations, or marketing communications agency supposed to get involved in SEO? Actually, it’s pretty easy these days. I’ve compiled some tips to help get you started.

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6 Ways Organic Search Results are Like Superbowl Ads

March 6, 2009

When it comes to advertising, the Superbowl is the granddaddy of them all. During this one football game, viewership is huge. Advertisers shell out millions of dollars to run just one thirty-second spot and agencies vie to produce THE spot that will have everyone talking, blogging and tweeting long after the MVP’s trip to Disneyland. It occurred to me as I reviewed the January search stats that organic search is the superbowl of online marketing; here are six ways.

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Options to Get Your Clients to the Top of Organic Search

January 28, 2009

Your client wants to be on page one of Google’s organic search results. But your agency has not yet entered the wonderful world of search. What should you do? Here are 5 options for obtaining top organic search results.

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December Search Volume by Search Engine

January 19, 2009

Google Sites led the U.S. core search market in December with 63.5 percent of the searches conducted, unchanged from November, followed by Yahoo! Sites (20.5 percent), Microsoft Sites (8.3 percent), Ask Network (3.9 percent), and AOL LLC (3.8 percent).

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The Reasons for Agencies to Offer Organic Search are Growing

January 19, 2009

Search engine optimization is one of the few areas of advertising spending that is projected to grow in 2009. Many agencies, however, have not yet added SEO to their service offerings. A new white paper titled “How to Grow Your Agency in the Downturn: SEO Answers the SOS” discusses the issues surrounding integrating SEO services and highlights Ecordia, an online SEO platform developed specifically for advertising, pr and interactive agencies.

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