Posts tagged as:

search engine optimization

Learn SEO with this Crash Course

March 26, 2010

Title tags, canonicalization, ALT text, long-tail keywords.  Search engine optimization may seem confusing and overly technical for the average marketer. The fact is, it can be quite technical, requiring specific knowledge and training. However, there are also many aspects to SEO that are not difficult to understand, nor difficult to do. There are numerous resources [...]

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Google’s Search Engine Optimization Starter Guide will get your SEO cooking

March 3, 2010

Photo by mimundo Search engine optimization is a lot like the culinary profession.  There are experts in the field, with a growing reputation and a following for their art. There are five-star SEO’s, one-star SEO’s, and everything in between. Just as famous chefs create spectacular meals, unmatched by the average cook, SEO’s work their magic [...]

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Scribe puts an SEO expert in your WordPress site

February 25, 2010

When it comes to optimizing web content for search engines, there’s a lot to know, a lot to remember, and it’s always changing it seems. Wouldn’t it be great to have an SEO expert review your web content and tell you what keywords it is optimized for? And how to improve the search engine optimization [...]

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Just in time for Halloween, spiders are coming to Google Docs.

September 20, 2009

Word comes from a post on the Google Help Forum for Google Docs last week that in about two weeks there will be yet another “medium” added to the search index: Google Docs. All Google Docs that are published publicly to the web and that are linked to from a website that is crawled by the search engines will also be crawled by the search engines.

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The Easy Way for Agencies to Do SEO

March 16, 2009

Search engine optimization can be a little intimidating for the non-technical person. After all, it’s a mysterious science filled with unknown algorithms, metadata, XML sitemaps, HTML tags, linking schemes, and much, much more. And to further complicate things, it’s always changing. Then there’s the agency that is not even responsible for the client’s website. How in the world is an advertising, public relations, or marketing communications agency supposed to get involved in SEO? Actually, it’s pretty easy these days. I’ve compiled some tips to help get you started.

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Is Your Client Doing Keyword Research Without You?

March 8, 2009

Recently, an SEO consultant said that a client asked her to do keyword research and then write taglines using keywords. And so it begins. Agencies are not necessarily the gatekeepers of a client’s brand anymore.

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Learn about SEM from the best — SEMMYS Winners Announced

February 9, 2009

Two weeks ago I posted an article urging you to vote for the top search engine marketing posts of 2008 — the SEMMYS. The votes are now tallied and the winners have been posted.

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Is Twitter the Next Big Search Engine?

January 30, 2009

Time will tell whether Twitter Search will become as mainstream as Twitter itself–or even the traditional search engines. Integration with the user’s Twitter interface should help increase its use exponentially. In the meantime, I’ll continue to add to it’s search volume. How about you?

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Vote for the Best Search Engine Marketing Articles of 2008

January 29, 2009

What the heck’s a SEMMY? To quote the website, “It’s an annual awards event honoring some of the best articles and blog posts from the search marketing industry, as voted by the industry. We have 200 authors nominated, representing 157 blogs/sites.” The SEMMYS was developed by Matt McGee (blog), David Mihm (website) and LogoWorks (website). [...]

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Options to Get Your Clients to the Top of Organic Search

January 28, 2009

Your client wants to be on page one of Google’s organic search results. But your agency has not yet entered the wonderful world of search. What should you do? Here are 5 options for obtaining top organic search results.

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