Search Marketing is Dead – Oh wait a minute
Posted using ShareThis
Search Matters + Social Influences
Search Marketing is Dead – Oh wait a minute
Posted using ShareThis

With 4-5+ million users, and new accounts added at an estimated 5-10,000 daily, and mentions on traditional media, Twitter (website) seems to have become mainstream. It’s one of those simple internet ideas that has taken on a life of its own. And spawned countless complementary applications.
One such application, Summize, was purchased by Twitter last year and, apparently is soon to be integrated into the Twitter user’s interface. Appropriately renamed Twitter Search, this app is available at http://search.twitter.com.
Twitter Search enables a search of all tweets–not just those of people you follow–in real time based on a keyword or keyword phrase. Unlike Google, Yahoo! or other search engines, Twitter Search returns relevant tweets based on recency. There is also an advanced search to filter your Twitter search results by names, locations, hashtags (info), attitude, or the inclusion of links.
At any given time, there is bound to be someone tweeting about whatever is going on in the world–whether it’s a sporting event, a television show, an earthquake, or a conference. People are also tweeting opinions, reviews, interesting articles, new product announcements, events, and much, much more. I searched for “twitter search” and found this tweeted 22 minutes prior to my search:
From the searcher’s perspective, the great value of tweets is that they are 100% user generated–it’s the equivalent of word-of-mouth marketing. And since each post is limited to 140 characters, a Twitter Search results page is a very quick read.
I can’t tell you how many searches are conducted on Twitter Search each month because I couldn’t find the data anywhere. But my assumption is that it is growing…and fast. ComScore (website) tracks search engine volume each month, but does not include Twitter Search data. It is unclear if this is due to a low volume on Twitter Search or just a lack of tracking on the part of ComScore.
What we do know is the websites on the low end of the December search volumes were:
Time will tell whether Twitter Search will become as mainstream as Twitter itself–or even the traditional search engines. Integration with the user’s Twitter interface should help increase its use exponentially. In the meantime, I’ll continue to add to it’s search volume. How about you?
Twitter Officially Goes Mainstream
HubSpot’s “State of the Twittersphere” Report
Does Twitter Represent the Future of Search? Or is it The Other Way Around?
What the heck’s a SEMMY? To quote the website, “It’s an annual awards event honoring some of the best articles and blog posts from the search marketing industry, as voted by the industry. We have 200 authors nominated, representing 157 blogs/sites.”
The SEMMYS was developed by Matt McGee (blog), David Mihm (website) and LogoWorks (website).
Don’t delay. Head on over to the SEMMYS website now and cast your votes because public voting ends February 2nd. Here’s the timeline:
Nominations are included in each of the following categories.
I’ m sure we will see a lot of SAMMYS chatter online over the next week. Be sure to Digg, StumbleUpon, Tweet, Blog or whatever it is you do to encourage voting. And congratulations to all of the nominees.
There are approximately 12 billion searches conducted on the internet each month. There are 55.6 million adults – or just less than 1/3rd of the population – in the US visiting social networks at least monthly. And these numbers continue to grow.
It’s no wonder that as more companies look for ways to gain an advantage in an increasingly competitive environment, marketers seek to integrate web marketing - especially search engine optimization (SEO) and social media - into their marketing communications. And with the advancement in non-technical online tools, the digital space is not just for programmers and search marketers anymore.
Search Matters + Social Influences is specifically for marketers who want to learn about organic search, social media, and how to successfully integrate both into marketing communications programs.
Copyright © 2012 Katy Barrilleaux
Genesis Framework by StudioPress · WordPress