Posts tagged as:

SEO

Learn SEO with this Crash Course

March 26, 2010

Title tags, canonicalization, ALT text, long-tail keywords.  Search engine optimization may seem confusing and overly technical for the average marketer. The fact is, it can be quite technical, requiring specific knowledge and training. However, there are also many aspects to SEO that are not difficult to understand, nor difficult to do. There are numerous resources [...]

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Google’s Search Engine Optimization Starter Guide will get your SEO cooking

March 3, 2010

Photo by mimundo Search engine optimization is a lot like the culinary profession.  There are experts in the field, with a growing reputation and a following for their art. There are five-star SEO’s, one-star SEO’s, and everything in between. Just as famous chefs create spectacular meals, unmatched by the average cook, SEO’s work their magic [...]

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Scribe puts an SEO expert in your WordPress site

February 25, 2010

When it comes to optimizing web content for search engines, there’s a lot to know, a lot to remember, and it’s always changing it seems. Wouldn’t it be great to have an SEO expert review your web content and tell you what keywords it is optimized for? And how to improve the search engine optimization [...]

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Google Announces Social Search

October 21, 2009

According to Marissa Mayer, Google’s VP of Search, a new Google Labs app called Social Search will launch in the next few weeks. Social Search will add relevant updates and posts from your social network friends to the bottom of your search results page.

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Holy Social SEO Batman!

October 21, 2009

Today, Microsoft announced it has signed an agreement with Facebook and Twitter to integrate status updates from these two social powerhouses’ users into its search results.

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Just in time for Halloween, spiders are coming to Google Docs.

September 20, 2009

Word comes from a post on the Google Help Forum for Google Docs last week that in about two weeks there will be yet another “medium” added to the search index: Google Docs. All Google Docs that are published publicly to the web and that are linked to from a website that is crawled by the search engines will also be crawled by the search engines.

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The Easy Way for Agencies to Do SEO

March 16, 2009

Search engine optimization can be a little intimidating for the non-technical person. After all, it’s a mysterious science filled with unknown algorithms, metadata, XML sitemaps, HTML tags, linking schemes, and much, much more. And to further complicate things, it’s always changing. Then there’s the agency that is not even responsible for the client’s website. How in the world is an advertising, public relations, or marketing communications agency supposed to get involved in SEO? Actually, it’s pretty easy these days. I’ve compiled some tips to help get you started.

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Is Your Client Doing Keyword Research Without You?

March 8, 2009

Recently, an SEO consultant said that a client asked her to do keyword research and then write taglines using keywords. And so it begins. Agencies are not necessarily the gatekeepers of a client’s brand anymore.

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6 Ways Organic Search Results are Like Superbowl Ads

March 6, 2009

When it comes to advertising, the Superbowl is the granddaddy of them all. During this one football game, viewership is huge. Advertisers shell out millions of dollars to run just one thirty-second spot and agencies vie to produce THE spot that will have everyone talking, blogging and tweeting long after the MVP’s trip to Disneyland. It occurred to me as I reviewed the January search stats that organic search is the superbowl of online marketing; here are six ways.

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