Posts tagged as:

SERP

Google’s Search Engine Optimization Starter Guide will get your SEO cooking

March 3, 2010

Photo by mimundo Search engine optimization is a lot like the culinary profession.  There are experts in the field, with a growing reputation and a following for their art. There are five-star SEO’s, one-star SEO’s, and everything in between. Just as famous chefs create spectacular meals, unmatched by the average cook, SEO’s work their magic [...]

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The Easy Way for Agencies to Do SEO

March 16, 2009

Search engine optimization can be a little intimidating for the non-technical person. After all, it’s a mysterious science filled with unknown algorithms, metadata, XML sitemaps, HTML tags, linking schemes, and much, much more. And to further complicate things, it’s always changing. Then there’s the agency that is not even responsible for the client’s website. How in the world is an advertising, public relations, or marketing communications agency supposed to get involved in SEO? Actually, it’s pretty easy these days. I’ve compiled some tips to help get you started.

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6 Ways Organic Search Results are Like Superbowl Ads

March 6, 2009

When it comes to advertising, the Superbowl is the granddaddy of them all. During this one football game, viewership is huge. Advertisers shell out millions of dollars to run just one thirty-second spot and agencies vie to produce THE spot that will have everyone talking, blogging and tweeting long after the MVP’s trip to Disneyland. It occurred to me as I reviewed the January search stats that organic search is the superbowl of online marketing; here are six ways.

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The Reasons for Agencies to Offer Organic Search are Growing

January 19, 2009

Search engine optimization is one of the few areas of advertising spending that is projected to grow in 2009. Many agencies, however, have not yet added SEO to their service offerings. A new white paper titled “How to Grow Your Agency in the Downturn: SEO Answers the SOS” discusses the issues surrounding integrating SEO services and highlights Ecordia, an online SEO platform developed specifically for advertising, pr and interactive agencies.

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When it Comes to SEO, the Color of your Hat Matters

January 11, 2009

In movies set in the wild west, the good guys always wore white and the bad guys donned black. The same is true in the world of search engine optimization (SEO).

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To Understand SEO, Get to Know Google First

January 10, 2009

If you want to understand SEO, you first need to gain an understanding of how search engines work. And with a tight grip on 60+% of the search market, that means Google! Here’s a simplistic look at how Google works, from the 50,000 foot level.

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The Anatomy of a Google Search Results Page

January 3, 2009

Natural listings, organic results, sponsored ads, SERPs — these are just a few of the terms used to describe elements of a Google results page. But do you know what each one means? If they’re Greek to you, then keep on reading. When you conduct a search query on Google, the results page presented — [...]

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