I believe in the power of a consistently executed brand to drive a business’ success.
Through extensive experience in leadership roles in ad agencies and companies, I’m adept at planning, as well as managing people, processes, and partners to get the job done on time and on budget. I apply a strategic approach, a keen eye for detail, and a drive for perfection to solve problems, present solutions and deliver results.
My leadership to rebuild a utility company’s declining brand through a multimedia advertising campaign exceeded goals resulting in a 20% increase in the company’s favorability rating over two years. I also spearheaded the brand positioning to successfully launch a new aquarium in two markets simultaneously.
Specialties include multimedia advertising planning and management, creative strategy development, brand management, online marketing, SaaS product development, website development, search marketing, social media, project management, account service, and quality assurance.
Experience covers B2B and B2C across various industries including financial, healthcare, hospitality, SaaS, telecommunications, and utility.