Search engine optimization is a lot like the culinary profession. There are experts in the field, with a growing reputation and a following for their art. There are five-star SEO’s, one-star SEO’s, and everything in between.
Just as famous chefs create spectacular meals, unmatched by the average cook, SEO’s work their magic on websites, rocketing pages to the top of search results.
The fact that you haven’t been a sous-chef in Paris doesn’t stop you from cooking a nice meal. Likewise, you shouldn’t be intimidated to tackle search engine optimization. Aspiring chefs like you turn to cookbooks for recipes, advice, and tips. Luckily, SEO has its very own “Joy of Cooking.” It’s Google’s Search Engine Optimization Starter Guide. A very concise, non-technical manual that walks you through 13 things you can do to optimize your web pages, including best practices for each:
- Create unique, accurate page titles
- Make use of the “description” meta tag
- Improve the structure of your URLs
- Make your site easier to navigate
- Offer quality content and services
- Write better anchor text
- Use heading tags appropriately
- Optimize your use of images
- Make effective use of robots.txt
- Be aware of rel=”nofollow” for links
- Promote your website in the right ways
- Make use of free webmaster tools
- Take advantage of web analytics services
The full Guide is available here on Google’s website. Download it, read it, and get cooking with these SEO techniques on your own web pages. You won’t be an instant search engine optimization expert, but you will enjoy the results.